TDCC is currently in its fourth decade of development and has been focusing on “Digital and Cybersecurity.” Driven by the missions of innovation, digitization, and financial inclusion, the company finds managing a large amount of materials and data and communicating effectively with external entities have become crucial. Since last year (2023), the company has been promoting the application of infographics to reorganize complex information. Through graphic design techniques, information can be transformed into simple, understandable, and engaging visual charts, which can gradually promote applications integrating storytelling, charts, and materials. In this era of information overload (Infobesity), infographics help manage vast amounts of information, making understanding and communication quick and efficient. We also expect that through infographics, complex financial knowledge or concepts can be simplified and more easily conveyed to the public, achieving the vision of financial inclusion.
In the initial phase, we collaborated with the infographic design company RE:LAB (https://relab.cc/) conducting internal training and practical workshops with themes on TDCC's core businesses. This involved organizing and arranging the information and data related to TDCC’s role as a comprehensive backend institution for Taiwan’s capital market and the company's diverse, innovative business aspects. This was to clarify the information for communication and align it with the audience's visual flow. The following infographics enable more efficient and understandable browsing for external entities to know TDCC and enhance external communication.
In this collaboration, the RE:LAB team meticulously designed and shared elements such as visual flow, color logic, information hierarchy, memorable points creation, resonance, interactivity, and practical cases. They also led workshop participants in implementing the concept of layered sorting and presentation of information, using digital, cloud, and capital market imagery for infographic creation. Additionally, while conveying core business, we promoted TDCC’s digital innovation services based on the idea of digital innovation. We first introduced “TDCC ePASSBOOK,” which provides new passbook services for asset integration investment, and “Shareholder eService,” which offers various digital services for issuers diverse digital shareholder services.
Looking ahead, we are committed to continuing the promotion of infographics. This year, we plan to add a big data analysis section under the “Data Query/Statistics” on the TDCC official website. This will provide Taiwan’s capital market with timely data related to TDCC's services through infographics. We also look forward to using infographics to convey core information in various business explanations, promotions, or event publicity to optimize communication with the public.
