Taiwan Depository & Clearing Corporation

TDCC’s core business was previously on back-office operation; however, in response to the recent global trend of FinTench, the company has been actively involved in innovative and cross-industry collaboration. In March 2017, TDCC e-PASSBOOK App was launched; by means of the dematerialization of paper passbook, a direct communication channel to investors was therefore created. Through big data analysis on user details and conditions, the company can conduct continuous development of UI and UX that better meet user demands. Also, in November 2018, the 2.0 version of TDCC e-PASSBOOK App was released and won widespread positive feedback, with more than a million users until February 2020. According to the statistics of TDCC, over 70% of the investors choose TDCC e-PASSBOOK as they open their accounts at securities firms, demonstrating that the age of physical passbook has been a thing of the past. TDCC e-PASSBOOK, which collaborates with mobile devices, has been all the rage.

How can TDCC e-PASSBOOK, which has just been launched for only three years, establish such a good reputation and strong product stickiness? According to statistics, among all the users of TDCC e-PASSBOOK, those who are under the age of 35 occupy 50% of the total, and they are relatively younger than Taiwan stock market investors, whose average age ranges from 40 to 60. In addition, the feature that keeps a single passbook in multiple mobile devices also wins users’ praise. Users with two accounts spend more time on the APP and show a higher login ratio than those with only one account. As for the functions that users prefer, “My Assets” is their favorite. The function, “One Passbook, Multiple Assets”, allows users to compile their assets, including securities, bonds, mutual funds, and gold via one single APP, and on average every user spends 70% of their time on the asset market value compilation page. The second favorite function is “E-stock Search,” which enables users to inquire about each stock’s material information, company financial materials, and equity split chart. This reveals that TDCC e-PASSBOOK can provide one-stop service to investors for checking inventory assets on mobile devices and searching for new investment targets.

TDCC has been taking advantage of data to find out investors’ requirements, optimizing the APP’s functions and users’ experience to explore all kinds of feasibility. Over the past years, it has been observed that the long-term low interest rate in Taiwan has caused domestic investors to decrease their timed deposit amount and turn to other multi-assets such as insurance, securities, and mutual funds. Therefore, as investment products diversify, what comes next is the more urgent demand for asset compilation, so TDCC has been seeking cooperation with the banking industry for the possibility of incorporating bank accounts into TDCC e-PASSBOOK. Meanwhile, TDCC has also joined National Chengchi University Global Research and Industry Alliance (NCCU GLORIA) with an eye to gaining the opportunity to work with more financial institutes and FinTech operators to provide users with more cutting-edge functions.

Investors, download TDCC e-PASSBOOK right now and enjoy the innovative services from TDCC!